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Campaign Strategy

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How to Win: Developing Great Campaign Strategies (Room 9207)
This participatory workshop will reveal the characteristics of victorious direct action issue campaigns and teach participants how to design one. We will discuss how to promote institutional change by mobilizing human, financial and political resources; how to develop tactics and a timeline; and how to make one campaign flow into the next. Participants will gain some practice in the initial work of developing a campaign.

Danielle Mahones and Jackie Byers, Center for Third World Organizing

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